Shelby
WELCOME
Welcome to Shelby Peaden Events.
We’re honored you’ve entrusted us to plan, design, and manage your wedding. Our philosophy is simple: the planning process should feel as thoughtful and personalized as the celebration itself.
With 16 years of experience and a background in design, our team is here to guide you with intention, creativity, and care. From the first call to the final farewell, our goal is to create a seamless, stress-free journey that reflects you beautifully.
This Roadmap is your guide—outlining each step so you and your family feel aligned, informed, and confident in the path ahead.
We’re so glad to be walking this path with you.
associate planner +
studio coordinator
As Studio Coordinator and Associate Planner, Keely blends her planning expertise with a client-first approach. She oversees onboarding, invoicing, transportation, and planning support, providing a dependable touchpoint and ensuring everything flows smoothly behind the scenes.
director of planning operations
With a strong background in both corporate event management and wedding planning, and more than 20 years in the industry, Shereen oversees contracts, vendor coordination, and logistics with expertise. She ensures the planning process flows seamlessly behind the scenes so that Shelby’s vision comes to life with ease.
owner and creative director
As Owner and Creative Director, Shelby blends her foundation in art and design with meticulous attention to detail. For more than 16 years, she has guided SPE to national recognition, including being honored as a Top Wedding Planner by Southern Living Magazine. Shelby curates the vision for each celebration, ensuring it feels as personal as it is timeless.
KEELY GRIFFITH
shereen shariq
shelby peaden
Your Client Road Map is the blueprint for how we will journey with you from Kick-Off to Completion. This high-level guide outlines the natural order in which each aspect of your wedding will be thoughtfully addressed. The plan is intentionally designed, and our team will be by your side every step of the way. Should adjustments be needed, we will manage them with care and keep you seamlessly informed. We kindly ask that you allow us to lead the process so that every detail is handled with intention—providing you with a planning experience that is as refined as it is rewarding.
We know the excitement of wedding planning can make it tempting to skip ahead. Yet behind the scenes, our team is diligently preparing each layer before moving forward. By honoring this cadence, every element of your celebration is fully realized—creating a smooth, stress-free process and allowing your day to unfold with ease, beauty, and grace.
YOUR ROAD MAP
Your Client Road Map is the blueprint for how we will journey with you from Kick-Off to Completion. This high-level guide outlines the natural order in which each aspect of your wedding will be thoughtfully addressed. The plan is intentionally designed, and our team will be by your side every step of the way. Should adjustments be needed, we will manage them with care and keep you seamlessly informed. We kindly ask that you allow us to lead the process so that every detail is handled with intention—providing you with a planning experience that is as refined as it is rewarding.
We know the excitement of wedding planning can make it tempting to skip ahead. Yet behind the scenes, our team is diligently preparing each layer before moving forward. By honoring this cadence, every element of your celebration is fully realized—creating a smooth, stress-free process and allowing your day to unfold with ease, beauty, and grace.
What happens:
- Review your Aisle Planner style guides together
- Walk through your personalized SPE Roadmap
- Discuss budget, priorities, and decision-makers
- Tour Aisle Planner so you feel comfortable using it
This call sets the foundation, ensuring both you and your family feel aligned, confident, and excited for what’s ahead.
Kick off Call + inspo review
01
14
Wedding week in-person wrap up
What happens:
- Walk through the full timeline on-site
- Confirm vendor arrivals + final details
- Collect tip envelopes + emergency contacts
2 week Review
13
- Final vendor confirmations
- Timeline refinements
- Remaining RSVP + seating updates
30 DAY REVIEW CALL
12
- Finalize guest count + RSVP summary
- Confirm menu, floral, and transport details
- Review financial wrap-up + final packing list
60 Day REVIEW CALL
1 1
- Confirm seating assignments + RSVP updates
- Review timeline + vendor progress
- Update packing list + design adjustments
This touchpoint reassures everyone that the wedding is right on track.
guest seating plan
10
Crafting a welcoming dining experience.
What happens:
- Layout finalized in Aisle Planner
- Drag + drop seating assignments made easy
- Family seating and special guest details thoughtfully considered
Your guests will feel comfortable, honored, and perfectly placed.
client worksheets
09
Turning details into a flawless flow.
What happens:
- Ceremony lineup
- Music selections
- Hair + makeup schedule
- Guest experience touches (guest book, reception exit, etc.)
These worksheets ensure no detail is overlooked, giving you and your family peace of mind that everything is covered.
wedding paper suite
08
Once you have attended your in person Vendor Day and the floral snapshot has come back, reviewed Every touchpoint, perfectly designed.
What happens:
- Design welcome notes, menus, escort cards, signage, favors, and more
- Align every detail with your floral + design aesthetic
- Approve proposals and ensure everything fits within your budget
From the moment guests arrive to the farewell brunch, every element feels cohesive and personal.
transportation development
07
Seamless guest experiences start with smooth logistics.
What happens:
- Assess guest transportation needs
- Receive curated options (guest shuttles, wedding party vehicles, exit cars)
- Align choices with your guest list + budget
Your guests’ comfort and timeliness are ensured so you can relax, knowing everyone arrives with ease.
in person vendor day
06
An immersive, exciting milestone where your wedding vision comes alive.
What happens:
- Menu tasting
- Floral + design review
- Cake tasting
- Venue walkthrough with Shelby
By the end of Vendor Day, you and your family will see your wedding taking shape—bringing peace of mind and joy to everyone involved.
guest list development
05
What happens:
- We provide a custom Guest List Template in Aisle Planner
- You’ll add names, addresses, and details—it powers seating, RSVPs, and more
- We’ll manage the logistics so everything stays organized
Design deck reveal + budget overview
02
The moment your ideas begin to take shape, visually and financially.
What happens:
- Shelby presents your custom Design Deck (big-picture aesthetic + vision)
- Review projected budget ranges, aligned with your inspiration
- Confirm we’re all on the same page before moving forward
You’ll leave this call with clarity—knowing your design direction and investment are working in harmony.
Vendor partner proposal
03
Your curated creative team begins here.
What happens:
- Receive a tailored proposal of trusted vendor partners (floral, rentals, beauty, and more)
- Select the partners that fit your vision and style best
- Let us handle all contracts, communication, and deposits
paper suite design
04
What happens:
- Explore concepts for save-the-dates, invitations, and RSVP cards
- Receive a personalized mailing schedule with best-practice timing
- Align paper details with your wedding style and story
process